Organizations all over the world are moving forward and embracing the change with open arms to ensure they are trendy and up to the mark. The brands who do not change and like to carry out their things old-fashioned often fail to pace up with their competitors when they are flourishing by following the trends and not being old-fashioned.
There have been some tremendous changes in graphic designing in recent times, where the brands are constantly bringing new changes in the logo and adopting the flat designs. The flatter you go the more audience you will attract. Even when you look at some famous brands like Taco Bell and Apple you could see how they have transitioned to the flat designs. They are simpler attractive and most importantly send out the right message to the customers. If you are still contemplating the decisions of these brands for going with the flat designs, trust me you are not alone here. People are often seen confused about why would some brands want to go with the flat designs? What is so attractive about them that the brands like Apple and Taco Bells preferred going for them?
Following are a few reasons why flat logos are better than the other ones.
1. Better Realization!
The marketers and the designers started realizing how consumerism hugely depends on the preferences of the customers and they keep on changing all the time. Therefore, it is important to use the important brand values to attract customers and a good and catchy logo is definitely one of the best ways to do that. If you think your brand logo does not have that effect anymore left, you should think about revamping it. Because sticking to one regular style and post would just bore the audience.
2. Simple yet bold
Gone are the days when people used to like stuffy and colorful and detailed logos. Nobody today has time to get into the details and try to understand everything. We need to be specific and to the point everywhere, the more the content is in the post the more confused your audience will be. Flat designs on the other hand show more simplicity with the perfect fusion of bold color combinations and plain typography. This is mainly why the marketers are transitioning to the skeuomorphic and their graphic designs to the flat ones.
3. Easy to understand
As stated above these flat designs are pretty straightforward and easy to understand. When the logo directly sends the message to the customers it is much easier for them to relate to the brand. Moreover, the 3D impact on the logo also helps in making the connection between the consumer and the brand.
4. New technology
Brands jump on the bandwagon whenever they see something happening in the market. Flat logos are also one the of latest trends that all the famous brands are following. It has become a new hip thing in the market and has been the limelight in the past few years since all the tech giants are religiously following this trend. You can see Netflix using these flat logos throughout their platforms and similarly, Instagram followed the same pattern.
5. Trendy
Following the trends has become a thing now, if you are not following any of the current trends you are missing out on the great opportunity to cash or to become your audience’s favorite. I mean what is the point of being in the market if becoming your audience favorite is not your thing? One of the main reasons it's liked by many is because it is appealing, up-to-date, and modern. Apart from that, they have improvised usability as well therefore all famous brands like Nike, Hershey’s, and Netflix are going for flat logos.
6. Crisp Visuals
Another main reason why brands are going for the flat designs is their crisp visuals. They appear to be pretty simple yet trendy mainly because of the way their simple fonts look so attractive and better on the screens. They do not need to do anything complicated and yet they are so creative. The best examples of the flat designs that we regularly see are Dell, Walmart, Amazon, and Microsoft.
7. Easy
Designers are always burdened with a lot of work that they need to deal with on a priority basis. Flat logo designs are the favorite of many because they require less effort which leads to less time consumption for the designers. Moreover, it also provides extra empty space for the viewers to understand as much information as they can. Apart from this typography and fonts are easier to read too. Famous brands with flat logos are Subway, eBay, and Calvin Klein.
8. Creativity
Creativity has no limits when we talk about flat designs, they attract customers differently and do not really resemble all the elements of real life. Apart from this, these designs are literally the perfect match for the customer's interaction of the modern era. The famous brands with flat designs include Instagram, Twitter, Dove, and Airbnb.
9. Simple
Going complex and difficult is not in fashion anymore, make sure you are removing all the 3D elements to create more simplified designs. Follow the rules of simple design along with the rules of thirds. Do not use shadows and gradients excessively. The best example of these kinds of logos are Evanto, Logitech, and IHOP.
10. Flexible
Flexibility is the key to reach to the customer’s heart. The flat designs have fewer layers therefore can be easily designed. You can always pair them up with the animations and they have easy aesthetics, therefore, works well with heavy websites. Lacoste, FedEx, and CNBC are its perfect examples.
11. Good and Bold Colors
Your colors can make or break your logo and when we talk about flat logos, they are hugely dependent upon the solid and bold colors. They make branding more catchy and powerful therefore highly recommended. Take inspiration from Nokia, Tommy Hilfiger, and Google Chrome’s logo.
12. Easy to remember
One f the best thing about these logos are they are easily etched into the person’s minds. They are not overloaded with the information and use simple designs. We all remember Pizza Hut’s, McDonald’s, YouTube’s, and Gmail’s logo. Ever wondered why?
13. Cost-Effective
Saving money is every business owner’s mantra, I mean if you will save only then you can invest later, no? when you go with the flat logo designs you can cut down the use of ink for printing purposes. Apart from this, they are eco-friendly since they do not need many materials in their making. The best example of this is CNN, LG and Gucci.
14. Improved UX
Last and not least, a flat logo improves the overall UX design which makes them the perfect choice for most business owners. Since they have a lesser amount of icon complexity it leads to the improved UI which further leads to the removal of distraction. Apart from it, it clears the visual hierarchy as well. The perfect example for this point is Rolex, Google Chrome and Dominos.
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